Spotify is test driving a car hardware thing called ‘Car Thing’

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For anybody following Spotify, this little question felt like an inevitably. Because the streaming service seems to be to diversify, the corporate’s already had some unfastened partnerships with hardware companies like Mighty. Now it’s trying to build its own thing.

That factor being “Car Thing.”

The piece of automotive hardware isn’t a shopper gadget precisely. Spotify is actually simply using it to review subscribers’ in-car listening habits. The voice-controlled product might be provided as much as “a small group of invited Spotify Premium customers” within the U.S. who shall be getting a comped subscription in return.

It’s a voice-controlled product that plugs into the automotive’s cigarette lighter — and it’s apparently just the start of this type of public beta consumer testing. “We'd do comparable voice-specific exams in the future,” Spotify explains, “so don’t be stunned when you hear about ‘Voice Thing’ and ‘Residence Thing.’ ”

The testing might be starting in “the approaching weeks,” per The Verge. Spotify is little question trying to tackle rumors about its personal hardware ambitions by discussing these checks publicly. If issues go properly, nevertheless, I wouldn’t be too stunned to see these types of merchandise being made out there in a automotive or residence close to you.