Facebook’s 2018 Year In Review

Social Media

Technology / Social Media 153 Views comments

By Sheida Neman, Analysis Supervisor

At the moment we're releasing our 2018 Yr In Evaluate, highlighting the highest methods individuals all over the world related with their communities on Fb.

First, individuals made their voices heard about points that matter to them:

  • Worldwide Ladies’s Day: For the second yr in a row, Worldwide Ladies’s Day on March eight was the #1 most talked about second of the yr. However in 2018, IWD dialog was about greater than the day itself. Men and women all over the world mentioned a variety of subjects, points and causes associated to ladies.
  • March for Our Lives: Survivors of the violence in Parkland, Florida introduced the March for Our Lives motion on February 18, which drove dialog and motion around the globe. Over the subsequent month, greater than 1 million individuals confirmed curiosity in attending a Fb Occasion for March for Our Lives, and greater than $2.5 million was raised by means of Fb Fundraisers.
  • Civic Engagement: The Brazilian Presidential Election on October 7 and the US Midterm Elections on November 6 have been prime moments for dialog about voting and elections.

We additionally noticed communities be a part of collectively in celebration of worldwide moments in tradition:

  • World Cup: Greater than 383 million soccer followers from all over the world took to Fb to cheer on their favourite groups by way of 2.three billion posts, feedback, reactions and shares. France’s World Cup victory on July 15 and England’s Semi-Ultimate match towards Croatia on July 11 have been two of the highest most-discussed moments of the yr.
  • Tremendous Bowl 52: The Philadelphia Eagles secured their first Tremendous Bowl win towards the New England Patriots on February four. Greater than 62 million individuals turned to Fb following Tom Brady’s incomplete Hail Mary cross on the finish of the sport, and Justin Timberlake’s halftime efficiency paying tribute to Prince.
  • The Royal Wedding ceremony: The much-anticipated nuptials between Prince Harry and Meghan Markle on Might 19 related 42 million individuals on Fb who about posted concerning the ceremony, the newlyweds, and the pomp and circumstance.

Lastly, individuals got here to Fb to honor outstanding figures who've had a big influence all over the world:

  • Nelson Mandela 100: July 18 marked 100 years since Nelson Mandela was born, and hundreds of thousands of individuals got here to Fb to have fun Mandela’s lifetime of dedication to human rights and social justice.
  • Retaining Legacies Alive: The world misplaced many influential and inspirational individuals in 2018. From musical icons Aretha Franklin, Avicii, and Dolores O’Riordan of The Cranberries, to scientific visionaries like Stephen Hawking, influential storytellers like Anthony Bourdain and Hollywood stars like Burt Reynolds. Individuals all over the world shared hundreds of thousands of posts on Fb to memorialize the worldwide influence and work of those people.

Your Yr In Evaluate

Beginning on December 10, you may even see a customized Yr in Assessment video in your Information Feed. This video goals to point out particular moments from 2018 that you simply’ve shared or been tagged in, and compiles them in a brief video that may be edited and shared. See your video at facebook.com/memories.

Methodology
The highest moments of this yr’s Yr In Evaluation have been decided by gathering an inventory of the highest key phrases by quantity talked about in a single day on Fb between January 1 and November 11, 2018. To determine which subjects have been distinctive to 2018, we in contrast these key phrases to the earlier yr’s most single-day quantity. Which means key phrases like Mom’s Day and Halloween, which usually characterize the highest moments yearly, don't repeatedly seem on the prime of the record.

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