Essential acquires email startup CloudMagic


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Andy Rubin’s Important has acquired CloudMagic, makers of the Newton e-mail app, for an undisclosed sum. The information, first reported this morning, has since been confirmed by TechCrunch.

An Important spokesperson provided the next admittedly open-ended assertion, “We're all the time looking out for corporations with nice know-how and expertise to assist speed up our product roadmap.” 

What exactly that roadmap seems like is anybody’s guess. CloudMagic shuttered its premium email offering in September, leaving some 40,000 paid subscribers within the lurch. Possible the app will work its means into Important’s hardware choices, by way of the subsequent iteration of its handset, or the at present MIA residence hub.

The information comes on the finish of a rocky yr for Important. The startup reportedly shipped few handsets prior to now yr, with rumors persisting surrounding Rubin’s plans to promote the corporate. In October, Essential laid off around a third of its staff.

That very same month, Rubin was the topic of a bombshell New York Occasions piece about sexual misconduct during his time at Google. The Android co-creator later took to social media to name out the piece’s “quite a few inaccuracies” and “wild exaggerations.”

The acquisition might level to a newfound path for the corporate, which has lengthy denied rumors that it was trying to promote, as an alternative “placing all of [its] efforts in the direction of future, game-changing merchandise, which embrace cellular and residential merchandise.”