Australia’s design unicorn, Canva, picks up two free image-sharing services, and launches new photo product

Social Media

Technology / Social Media 13 Views comments

Canva, the design and publishing platform taking over Adobe, PowerPoint and others, has acquired the free stock picture suppliers Pexels and Pixabay and launched a brand new subscription service for its premium image market, Photos Unlimited.

Taken collectively, the brand new strategic strikes characterize a concerted effort by the corporate to add more graphic options to its design toolkit.

“With over 1 million photographs downloaded over 500 million occasions on their platforms combined, each Pexels and Pixabay have proven that there is a big demand without spending a dime, high quality content from small companies, social media marketers and others — not simply from designers and corporations with massive budgets,” stated Canva chief government Melanie Perkins, in a press release.

Perkins declined to reveal how a lot Canva spent on the two inventory picture providers.

Because of the acquisition, Canva users may have entry to Pexels and Pixabay’s photographs by means of the Canva platform free of cost. Pictures on the respective sites will continue to be free for all users as nicely, in line with Perkins.

“No different design platform really believes within the mission of empowering the world to design like Canva, and providing free stock content material is central to their mission. As we speak’s announcement signifies a huge step forward in the proper course,” stated Pexels co-founder, Ingo Joseph, in a press release. “We’re on our method to put an end to tacky stock photographs and open the doorways to more authentic, trending content without spending a dime.”

In addition to the free providers, Canva is rolling out Photographs Unlimited, a subscription service for $12.95 per-month or $120 per-year for the company’s personal premium inventory pictures. That’s along with the $1 per-image, per-use, or $20 for lifetime use of photographs that Canva expenses for by way of its platform.

Canva has greater than 15 million monthly lively users who have made more than 1 billion designs because the firm launched in 2013.

The Australian firm has raised $86.6 million from institutional buyers like Australia’s personal Blackbird Ventures, Felicis Ventures, Matrix Partners and Sequoia Capital, alongside movie star buyers that embrace Owen Wilson and Woody Harrelson. Canva’s presently valued at over $1 billion.